Over the last few years we’ve done extensive research with these stakeholders to help evolve our value proposition and client-centric strategy. In order to keep the integrity and trust of one of the oldest financial companies in the world, we reinvented the brand by focusing on the future instead of our history. Our brand is now more forward thinking and focused on connections; between us, clients, shareholders and the world.
Keeping the idea of open opportunity, the new State Street uses a condensed color palette and generous white space. I was responsible for designed the new Stationary system in Microsoft Word for all templates globally.
Events and conferences are excellent opportunities to reinforce our brand presence and further elevate our story as a company. Our event suite is a modular system of display elements such as invitations, podium signs, and backdrops that can be used in any combination to create a clear, unified brand presence. We want to engross our audiences with a sense of freedom, connection, trust and opportunity. Consistent use of color, typography and white space from our primary blues, connects and emphasizes messaging throughout an event.
Events and conferences are excellent opportunities to reinforce brand presence. Our event suite is a modular system of display elements such as invitations, podium signs, and backdrops that you can use in any combination to create a clear, unified brand presence.
The tradeshow guidelines ensure the visibility, consistency and connectivity of the brand in environments.
The clipper is sometimes used as a watermark for increased brand visibility and impact. In these situations, the logotype accompanies the watermark on one or more nearby surfaces.
Photos are combined using network structures and layouts to suggest people around the world connecting to generate ideas. When pairing photos, all images support the conceptual themes and narrative featured in the communications.