State Street Alpha is an open platform that will give you control over the complete investment lifecycle with the power of choice.
In 2019, State Street announced their vision to connect clients’ front, middle and back office. It was a milestone for the company and for the industry. Today, State Street is first-to-market with an open, connected front-to-back platform.
Alpha gives clients access to the complete investment cycle with the power of choice. We are the partner who can help them streamline and improve their day-to-day operations — freeing them to focus on innovation and growth.
Clear, consistent and proper use of the Alpha brand is vital to building awareness, affinity and brand equity. State Street Alpha redefines the common definition of ‘alpha’ to mean powering better performance and outcomes at every point on the investment lifecycle.
The Alpha symbol suggests seamless and efficient movement from front office to back through use of a multi-color gradient. The mark is a special-use case and is intended to emphasize various platform benefit statements. The symbol can be used as a secondary stand-alone design element but only when the full logo is featured prominently elsewhere in a visual experience.
The Alpha wave is a graphic device helps that can be used to complement the logo and provide more impact across visual experiences. Like the “A” symbol, the Alpha wave uses the front-to-back gradient to create visual interest and reinforce the concept of the investment lifecycle.
Environmental graphics are an effective way to promote the visibility and connectivity of the Alpha brand. These materials are most effective with a strong, concise message. Like every expression of our brand, environmental spaces align with the existing Alpha visual language.
The application event system is a powerful and flexible set of tools designed to help extend and customize how the system works and maintain a consistent brand across event marketing.
The Alpha web page is intended to feel open, engaging, technical and inspiring. Graphics and imagery reflect the Alpha brand and adhere to our corporate brand style guide.
Our platform diagram conveys how our clients (and their clients) interact with integrated services and data across the investment lifecycle to deliver investment excellence. The consistency and integrity of this diagram are critical to communicating the fundamentals and value of our platform.
The wave can also come to life in conceptual (vs. literal) ways. Using real-world scenes that mimic the motion of the Alpha “A” that convey key messaging themes (growth, harmony, openess and returns) further suggests the tangible benefits and impacts of the platform.
Photo composites conveys the real-world impact and benefits Alpha delivers to our clients. The Alpha wave flows through various environments — from macro to micro to suggest value-generation at any scale.