State Street’s Annual and ESG reports are vital opportunities to position its brand and business in stakeholder’s minds. The quality and resonance of the visual and verbal content conveys the meaningful role State Street plays in its industry, its community and in the wider world.
In 2020, COVID-19 introduced steep challenges when it came to developing any form of human-centric, emotion-driven communication. Yet, our design team used the opportunity to showcase how we were undergoing these changes and challenges, together.
The unifying theme of ‘Forward Together’ emphasized the world finding its way through one of the most challenging times in recent history. Our stakeholders — from clients to employees to communities and investors — faced sweeping obstacles that did not stop at geographical border and country lines. We aimed to show that State Street, despite this year, did not rest or reset but stepped out in front to ensure momentum would not slow and we would move forward with confidence - proving we are, indeed, stronger together.
I designed, illustrated and helped photo direct the layout, charts and imagery/custom photoshoot of these books as well as designed (but did not execute) the microsite visual language for both desktop and mobile.
The cover of the 2020 ESG report is meant to support that of the dark mode AR version. These work as a family system.
State Street’s 2019 Stakeholder Report brought together its vision, purpose and strategy to life for stakeholders by demonstrating business, financial and sustainability outcomes. The report combined our financial and ESG results to paint a complete picture of State Street’s transformation and aspirations. Under the banner theme of ‘Stronger Together’, our team featured members of the State Street community who were making a difference in the lives of our clients, our shareholders, our employees and our society.
This concept uses a sail formation taken from the stencil of our logo mark and connected by intersecting linework to illustrate the State Street network of opportunity that is constantly connecting ideas, people and places around the world.